Split is a service agency evolving into a SaaS platform that adapts in real-time to user behavior, refining A/B testing before a sale is lost.

Their branding direction shifted multiple times — from geometric depth to monochrome with an opal shine, then a complete color scheme change, and finally, a request for a coconut-inspired logo. Navigating these evolving preferences was a challenge, but we embraced the process, ensuring every iteration aligned with their latest vision.