BrandSprint®
Suerto needed a brand identity that stood out — something bold, nostalgic, and unexpected. With a vision to merge Y2K futurism and 80s grit, we explored type, color, and form that felt both retro and forward-thinking.
The result is a visual language that breaks away from conventional Web3 aesthetics, balancing structured execution with creative energy.
All concepts
Retro aesthetic, rounded character of the letters.
Retro aesthetic, elongated character of the letters.
Retro aesthetic. For this set of letters, it's a perfect match to turn "su" and "rt" into glyphs.
Retro aesthetic, square character of the letters.
Suerte means "lucky," so a four-leaf clover as a symbol of luck + the letter "s" in it.